Godiva relaunches its global brand with Leighton Meester and a chocolate horse.
On the heels of a Masterpiece museum heist and to celebrate the upcoming 100th anniversary, GODIVA tasked us with relaunching its global brand. Which meant putting on a $750K event attended by the global president…in six weeks.
We got to work, designing collateral and crafting moodboards. After daily meetings and late nights, our event came to life with a giant golden safe, a newspaper stand full of easter eggs, brand ambassadors made to look like marble statues, a 20-foot truffle table and a life-size horse made of chocolate.
