DRUMSTICK
ROLLS UP TO WRESTLEMANIA
WITH A MONSTER
ICE CREAM TRUCK.

In their second year of partnering with the WWE, Drumstick wanted people to know their products beyond the vanilla. An ice cream truck seemed like the perfect way to show off the breadth of cones, but how do you take it to the Drumstick level? Monster truck wheels to start.

Introducing the Drumtruck, a monster ice cream truck complete with a giant fabricated cone, a custom suspension, LED lights and 3 heavy metal remixes of classic ice cream cone songs.

Before rolling up to Wrestlemania, we tapped our pal Cody Rhodes to help us tease out the truck. Then we spent two days in Las Vegas, handing out cones to fans who were stoked to see Drumstick’s new ride.