IMPACT:

611M earned impressions

It’s not often you have to save a client from their own AOR, and yet. Cortizone-10 found itself in an expensive partnership with the National Parks Foundation for “Itchy Bear Week” but had little content or media value to show for it.

In order to bring this partnership into culture, we turned to everyone’s favorite celeb who likes to “bear” it all. Dylan Efron rocked his “bear” skin in the wilderness to show how C-10 can protect you from going wild from itch-sanity.